The name of the book is “Information Systems Today : Managing in the Digital World” published by the Prentice Hall. This book is used to deliver information of general digital economy systems and its new trends to US students majoring in Economics and Business Management.
On this book, Cyworld is evaluated as an online community service that has created a new economy system via social network same as MySpace in US.
The book says that Cyworld has a dominant penetration rate in South Korea as well as $300,000 revenue per day via new type’s digital item called ‘acorn’. In addition, it mentions that the ARPU is around $7 that is more than MySpace’s ARPU $2.17. Cyworld has more than 20M members in South Korea. Moreover, even at this moment, it has about 10,000 new members per day.
Korean people are also enjoying Cyworld services via NateOn messenger provided by SK Telecom, a major operator in Korea, as well as are able to upload their photos taken by their own handsets.
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