Based on requests we receive and also monitoring global media one area of huge interest is mobile TV. In most parts of the world it is a feature soon to be introduced by broadcasters or MNO’s, e.g. BBC and Channel 4 have recently announced to offer mobile TV in the upcoming year.
In order to build a strong value proposition as well as a solid business model we strongly believe that interested parties should utilize the know-how gathered on the Korean mobile TV market. In Korea mobile TV has been present for about 2 years and according to Berg Insight Japan and Korea account for approx. 78% of the world’s mobile TV viewers.
Currently we are working on a report focusing on the business side of mobile TV, which will highlight the lessons learnt from the Korean market. It will soon be published and will be available as a free download after registration on our website.
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