Mobile Korea

LG Mobile has been relatively low in market share but recently due to their stylish and breakthrough design, 'Chocolate Phone', they have blockbuster in the making. LG Mobile finally hit the sweet spot in the faddish mobile phone market. The Chocolate garnered industry accolades such as the prestigious European 2006 Reddot Design and IF awards for its exellence in design and user-interface, and has been drawing a lot of orders from distributors. And the handset was ranked the best selling mobile phone by Carphone Warehouse, Europe's biggest mobile phone retail chain.

LG Mobile is promoting its name recognition to a much higher standard via '2006 LG Action Sport' tournament, combining handset and extreme sport. The largest world scale extreme sport tournament, 'LG Action Sport Championship' draws impressive attention and it cut the first tape in Netherlands. LG Mobile is in session of '2006 LG Action Sport European Tour' hosting the tournamet for two days(July 14~15th) in Dance Valley, on the outskirt of Amsterdam, Netherlnands. Thus, to enhance brand image which implies challenge and youth.

The LG Action Sports World Tour was created to tie this global phenonmenon together into one global circuit that spreads the gospel of action sports. Designed to showcase these incredible sports to new audiences, to build heroes, and to help launch new careers for tomorrow's brightest stars, the LG Action Sports World Tour is the only global multi-sport series bringing A-list talent to a cohesive set of contests on multiple continents.



All New Chocolate Phone-LG KV6000

In the event, LG Mobile is using SMS via handset and drawing substantial interests from European youngsters through carrying out preview exhibits of 'Chocolate Phone' which is one of the hottest model around the world from exclusively made for 'Chocolate Phone' handset booth.

LG Mobile expects the Chocolate's popularity will help expand its reach in Europe for the new generation, where sales are less than half those in the U.S.A. This year LG Mobile seeks to sell 70 million handsets, with GSM phones making up more than half of the total. The company sold 55 million phones last year. It's vital for LG Mobile to boost its European, espeically new generation, if it is to achieve its target of edging past either Samsung or Motorola to become the world's No.3 by 2008 or 2009.


LG Action Sport - Amsterdam, Netherlands



The LG Action Sports program is typical of LG Mobile event: Work patiently and strategically and strive to be the mobile leader by putting out the best products with a long-term vision and focusing on new generation to be the next future consumer. You won't want to miss even a second of these amazing events. Keep your eyes out for the 2006 LG Action Sports World Tour. It just might be coming to your town next!