Thursday, July 20, 2006
Korea's e-sport has become an icon to success
Lee Yoon-yeol who is attached to one of the professional Starcraft online game teams, PANTECH EX, a front man of the team comes into the spotlight by German financial paper, Handelsblatt. Only 21 years old, the progamer is making more money than the usual exucutives. Lee's annual income is over $800,000 and the number of his fan club members are skyrocketing to 170,000 members. In Korea, it's already an old fairy tale, that progamers are loved by people as to famous sports star or singers.
Through PANTECH-EX's player, Lee Yoon-yeol, Handelsblatt has concentrated the spotlight on PANTECH's interrelated distinctive marketing and Korea's e-sport industry. Annually, PANTECH-EX is sponsored around $1,500,000 by wireless mobile handset manufacturer, PANTECH.
There are 3 professional channels, broadcasting only computer games and 11 other professional Starcraft online game teams mostly attached to large enterprises.
Korean government is encouraging domestic game developers to march with a game boom phenomenon.
This year, PANTECH's interrelated enterprise has opened up a market in supplying 3G handsets to German mobile communication operator, E-plus. Armed with state of the art technology and design, mega-pixel camera phone has released in France, drawing steady interests from Europeans.
Shinhan 2006 Season 1 OSL (Ongamenet Star League) OPENING
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