TU media, a satellite DMB service provider is having fun with ‘Seung’s killer effect’.
In the United States, there's New York Yankees and in England, there's Manchester United and Japan, there's Yomiuri Giants where Korea's hero, Lee Seung Youp(29) is currently playing for. TU media goes on live cover every time when he plays a brilliant role. Thus, its rating and subscribers have increased in substantial amount.
On August, 1st , TU media’s live baseball coverage rating has gone up to 3.12% when Lee Seung Youp hit his four hundredth and ended the affair with pinch-hit two-run homer making it four hundredth and first career homeruns.
Lee Seung Youp’s live game coverage brings tremendous advertising effect which leads to actual data where rating has almost doubled up, 1.75 times greater than the average rating of July’s 1.78%.
People either in the bus or subway, viewing satellite DMB have increased in substantial amount, thus, subscriber base is naturally becoming wider.
TU media showed the great power of satellite DMB through out the citizens of Seoul. People in the Seoul subway viewed the game through satellite DMB, screaming out “Yeah!!!”, when Lee Seung Youp closed the game with two-run homer.
Games played in the midnight hour are rebroadcasted during the office-going hour.
According to TU media, if satellite DMB is exposed during the office-going hour when shower effect is the greatest, it has ten times stronger impact and influence than terrestiral-TV commercial.
Sports related contents are definetely killer contents and TU media has proven the fact by the result of its live coverage of sports games. TU media will go live starting the 19th with opening game of England Premiere League where Park Ji-Sung(Manchester United) is playing.
TU commercial
MLB into the world of TU : 34 channels only $13 a month
P.S.: I'll dicuss further detailed information about 'TU media' on the 8th of September, 2006, at the W2forum-Consumer Trends & Technology Insights from Korea & Japan
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