Mobile Korea

A lot of people in Europe and the U.S. are wondering which contents will become the “killer content” for mobile TV, which will make people embrace this new service. As you might know mobile TV has been introduced in Korea in 2005 and as of today has approximately 7 million users (2 million S-DMB / 5 million T-DMB). Reviewing a lifestyle magazine provided by TU-Media I discovered a ranking showing the most favorite content of S-DMB users, as shown below:

Analyzing this snapshot of Korean viewing behavior shows which content matters:

1. Time critical content is one of the keys to attract users to mobile TV. People are even willing to pay money in order to watch games of their favorite team or player.

2. Another key to attract people is the utilization of popular contents from terrestrial TV.

3. Lastly mobile watching behavior is more dynamic in comparison to terrestrial TV with two thirds of all entries being new on the ranking.

The detailed ranking can be seen here.